The Hook

The hook should have three main ingredients: A tangible but believable premise, a specific timeline and a path to get there

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power intro + hero shot

Your story, credentials, results and secret sauce + a smiling image of you staring at the camera.

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testimonials

Donec tempor dui ac dolor accumsan, non accumsan sem tristique.

Jane

Donec tempor dui ac dolor accumsan, non accumsan sem tristique.

Jane

Donec tempor dui ac dolor accumsan, non accumsan sem tristique.

Jane

+ Other reasons to believe: Press features, client logos, celebrity endorsement or screenshots of results work well

benefits in bullets

Use bullet activators and result-oriented takeaways + benefits using “so that” extension

  1. Use bullet points for emphasis
  2. Like this
  3. And ooh so much of this

points of uregency

Urgency with limited quantities, limited time, missed opportunity etc.

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