The Hook
Expand on the hook (twist the knife or drive the point home)
Get them to feel a strong emotion (dread, excitement, anger, or agitation)
a big bold statement to bring the real problem to the surface (stat or fact).. statement that builds the need
Build up the need by expanding on the big bold statement; commentary or further proof.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras eu tristique mauris, non mattis nunc. Vestibulum sagittis magna sem, eget faucibus est viverra eu. Mauris mattis at turpis ut porttitor. Praesent sagittis sem id volutpat congue. Sed vel velit sit amet erat fermentum tempor.
Or
Aenean hendrerit sapien ac sem porttitor facilisis. Aliquam eget ligula vehicula felis egestas dictum. Ut feugiat arcu sed imperdiet rhoncus. Morbi blandit consectetur leo, ut convallis mauris dignissim iaculis. Etiam mattis mi nec accumsan tempus. Suspendisse feugiat nisl a ante vulputate, ac vehicula nunc lobortis.
Or
Vivamus varius ornare suscipit. Donec malesuada nisl sit amet sem pellentesque, a varius lectus ornare. Nunc convallis finibus elit facilisis dignissim. Suspendisse augue ipsum, cursus et ullamcorper ut, venenatis id lectus. Etiam sollicitudin, neque lobortis blandit ornare, magna tortor dignissim nunc, nec posuere orci odio venenatis lectus.
Integer sem velit, fermentum et accumsan et, facilisis sed dui.
introduce the evil villain
How the evil villain is robbing them of their chance to solve their problem.
- Quisque id felis sed nulla malesuada hendrerit non ac risus.
- Donec vel dolor non lorem euismod dictum.
- Nam malesuada enim non ex consequat, id rhoncus sem mollis.
- Donec vel arcu nec nisi fermentum porttitor.
- Maecenas in lectus a tortor consequat varius vitae id nunc.
why they need to take action now (the urgency of the matter)
Give data, facts, statement or stats that support the need to act now.Â
Shoot for recent numbers.
a warning as to what they should be careful about taking reckless action
Are there any watch-outs they need to be careful about?
Is there something in the industry that could backfire if not approached carefully?
how choosing other solutions can do more harm than good
Establish the idea that not knowing WHO to trust can result in catastrophe.
why they should trust you instead to solve this problem
Credentials, results, testimonials, story, anything that establishes you as the person to trust.
Insert your story and credentials here – why should they trust YOU?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc et risus semper, ullamcorper nisi eu, fringilla nunc. Duis accumsan suscipit risus eu suscipit. Ut molestie vitae ante in pretium. Curabitur velit justo, facilisis eget ipsum et, lobortis eleifend tortor. Donec bibendum suscipit elit, ut porta justo hendrerit quis. In at posuere sem, sed aliquam ligula. Proin semper facilisis ligula ac aliquet. Pellentesque aliquam tempor scelerisque. Fusce massa nunc, pharetra vel dui in, lobortis tempus magna. Ut nibh nunc, rutrum nec auctor a, faucibus at nunc. Vivamus porta purus eget turpis elementum ultricies. Sed sed dignissim dui.
how will their lives change if this problem was gone forever
Paint a picture of how life will be after the problem is solved (don’t refer to your product, but to a problem-free after).
- Use bullet points for emphasis
- Like this
- And ooh so much of this
introduce the offer + bonuses + mockups
Module 1: Title of Module 1 Goes Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam maximus fringilla ante. Cras lectus mi, maximus nec accumsan in, feugiat quis ipsum.
Aenean eget felis at enim malesuada fringilla rutrum sed lacus. Mauris eget ligula fermentum mi luctus condimentum. Vivamus ornare vestibulum tincidunt.
Sed scelerisque at odio eu consequat. Vivamus et ex vitae dui feugiat pulvinar.
Nulla id blandit diam. Mauris tellus velit, posuere vel felis eu, lobortis sagittis diam. Ut ut nulla ac nisl porttitor finibus. Etiam pharetra, lacus in cursus lobortis, risus urna tempor mauris, in lacinia sapien dui ut orci.
Module 2: Title of Module 2Â Goes Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam maximus fringilla ante. Cras lectus mi, maximus nec accumsan in, feugiat quis ipsum.
Aenean eget felis at enim malesuada fringilla rutrum sed lacus. Mauris eget ligula fermentum mi luctus condimentum. Vivamus ornare vestibulum tincidunt.
Sed scelerisque at odio eu consequat. Vivamus et ex vitae dui feugiat pulvinar.
Nulla id blandit diam. Mauris tellus velit, posuere vel felis eu, lobortis sagittis diam. Ut ut nulla ac nisl porttitor finibus. Etiam pharetra, lacus in cursus lobortis, risus urna tempor mauris, in lacinia sapien dui ut orci.
Module 3: Title of Module 3 Goes Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam maximus fringilla ante. Cras lectus mi, maximus nec accumsan in, feugiat quis ipsum.
Aenean eget felis at enim malesuada fringilla rutrum sed lacus. Mauris eget ligula fermentum mi luctus condimentum. Vivamus ornare vestibulum tincidunt.
Sed scelerisque at odio eu consequat. Vivamus et ex vitae dui feugiat pulvinar.
Nulla id blandit diam. Mauris tellus velit, posuere vel felis eu, lobortis sagittis diam. Ut ut nulla ac nisl porttitor finibus. Etiam pharetra, lacus in cursus lobortis, risus urna tempor mauris, in lacinia sapien dui ut orci.
fast action bonuses + points of urgency (if any)
If there are any fast action bonuses or other points of urgency, mention these here.
Bonus 1: Title of Bonus 1 Goes Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam maximus fringilla ante. Cras lectus mi, maximus nec accumsan in, feugiat quis ipsum.
Aenean eget felis at enim malesuada fringilla rutrum sed lacus. Mauris eget ligula fermentum mi luctus condimentum. Vivamus ornare vestibulum tincidunt.
Sed scelerisque at odio eu consequat. Vivamus et ex vitae dui feugiat pulvinar.
Nulla id blandit diam. Mauris tellus velit, posuere vel felis eu, lobortis sagittis diam. Ut ut nulla ac nisl porttitor finibus. Etiam pharetra, lacus in cursus lobortis, risus urna tempor mauris, in lacinia sapien dui ut orci.
Bonus 1: Title of Bonus 1 Goes Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam maximus fringilla ante. Cras lectus mi, maximus nec accumsan in, feugiat quis ipsum.
Aenean eget felis at enim malesuada fringilla rutrum sed lacus. Mauris eget ligula fermentum mi luctus condimentum. Vivamus ornare vestibulum tincidunt.
Sed scelerisque at odio eu consequat. Vivamus et ex vitae dui feugiat pulvinar.
Nulla id blandit diam. Mauris tellus velit, posuere vel felis eu, lobortis sagittis diam. Ut ut nulla ac nisl porttitor finibus. Etiam pharetra, lacus in cursus lobortis, risus urna tempor mauris, in lacinia sapien dui ut orci.
how their life will be after the solution – imagine if…
Paint a picture of their life WITH your solution. How a typical day would look like now that they have your THING.
- Use Bullets for emphasis to paint the picture
- Imagine….
- And no more…..
- Etc
first price introduction with all key features & bonuses
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Etiam maximus fringilla ante. Cras lectus mi, maximus nec accumsan in, feugiat quis ipsum.
Aenean eget felis at enim malesuada fringilla rutrum sed lacus
Mauris eget ligula fermentum mi luctus condimentum. Vivamus ornare vestibulum tincidunt.
Vivamus varius ornare suscipit
Donec malesuada nisl sit amet sem pellentesque, a varius lectus ornare. Nunc convallis finibus elit facilisis dignissim.
Nulla id blandit diam. Mauris tellus velit, posuere vel felis eu, lobortis sagittis diam
Ut ut nulla ac nisl porttitor finibus. Etiam pharetra, lacus in cursus lobortis, risus urna tempor mauris, in lacinia sapien dui ut orci.
Suspendisse augue ipsum, cursus et ullamcorper ut
Vivamus et ex vitae dui feugiat pulvinar.
Bonus: Lorem ipsum
venenatis id lectus. Etiam sollicitudin, neque lobortis blandit ornare, magna tortor dignissim nunc, nec posuere orci odio venenatis lectus.
 $US97
One - time payment
 $US57
2 monthly installments
frequently asked questions about the product
All core questions and objections they may have need to be addressed here.
Q. Will this make my bum look smaller?
A. YES! This will definitely make your bum look smaller.
Q. Can I expect to look 25 years younger?
A. Absolutely. Immediately after checkout.
Q. Will I still be able to eat as much chocolate as I like and get results?
A. Of course!
REASONS TO BELIEVE THE CLAIMS AND THE EFFICACY OF THE PRODUCT
Client case studies, testimonials, screenshots of results and other reasons they should trust the product and you.
Second price introduction with all key features & bonuses
Lorem ipsum dolor sit amet, consectetur adipiscing elit
Etiam maximus fringilla ante. Cras lectus mi, maximus nec accumsan in, feugiat quis ipsum.
Aenean eget felis at enim malesuada fringilla rutrum sed lacus
Mauris eget ligula fermentum mi luctus condimentum. Vivamus ornare vestibulum tincidunt.
Vivamus varius ornare suscipit
Donec malesuada nisl sit amet sem pellentesque, a varius lectus ornare. Nunc convallis finibus elit facilisis dignissim.
Nulla id blandit diam. Mauris tellus velit, posuere vel felis eu, lobortis sagittis diam
Ut ut nulla ac nisl porttitor finibus. Etiam pharetra, lacus in cursus lobortis, risus urna tempor mauris, in lacinia sapien dui ut orci.
Suspendisse augue ipsum, cursus et ullamcorper ut
Vivamus et ex vitae dui feugiat pulvinar.
Bonus: Lorem ipsum
venenatis id lectus. Etiam sollicitudin, neque lobortis blandit ornare, magna tortor dignissim nunc, nec posuere orci odio venenatis lectus.
how is this different from all other solutions out there
A full comparison of how this is different from all the other similar solutions.
Their Prodct
- Their features
- And benefits
- But not so many as yours
- Because it is not as good…
Your Product
- This awesome feature
- This great benefit
- And so on
- And so on
 $US97
One - time payment
 $US57
2 monthly installments
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